01. Why Google Display Advertising
Display advertising is the other side of the same coin know as Google advertising. It is not the direct method of question and answer you get in Google Search, but a more indirect, elegant way of convincing potential customers to “maybe find something interesting here”. Essential for everyone who wants to suggest products to others they don’t know yet they want.
I took this exam more to learn and less to prove.
My display advertising skills were mostly acquired via learning & exploring. I only did a minimal amount of display advertising on my own and wanted know everything there is before putting my money into it (but the chance hasn’t yet arrived).
To prepare for success I learned with the official Google documentation.